Victoria Herrera is an independent Guatemalan designer and art director based in New York City. She specializes in conceptual branding and loves the challenge of uniquely expressing a brand from identity, print, and packaging design to art direction, digital, and experiential design.

She's had the opportunity to work with studios including Mother Design, RoAndCo, Gretel, and Character SF and has been working independently since 2017. When she’s not designing you can find her collaborating on set with her partner or smothering her italian greyhound, Uva, with kisses.

For inquiries and collaborations please don't hesitate to e-mail victoriahdesign@gmail.com

Select Clients

  • CB2
  • Club Monaco
  • Dipsea
  • Facebook
  • Fatherly
  • Google
  • Instagram
  • Pacifique
  • Snapbac
  • Soko
  • Stone & Strand


SPD Portfolio Review
New York City, 2020

Adherente Conference
Guatemala City, 2019

Live from 99U Conference
New York City, 2017


  • Mother Design
  • RoAndCo
  • Gretel
  • Instagram
  • Sid Lee
  • Wolff Olins