Fatherly
Fatherly was born out of the realization that while there is an abundance of parenting content for moms, there is no material geared towards expectant dads; this is what this media platform set out to change. Our goal was to create a brand for guys who ‘happen to be dads’ and an online experience that was easy to browse, engaging to explore, and always fun to read.
The seahorse, being a rare example of a species in which the male carries and births offspring, became the perfect symbol to represent fatherhood and this brand.
Role: Designer
Studio: Apartment One
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