Victoria Herrera is an independent Guatemalan designer and art director based in LA & CDMX. She specializes in conceptual branding and loves the challenge of uniquely expressing a brand from identity, print, and packaging design to art direction, digital, and experiential design.

She's had the opportunity to work with prominent design studios including RoAndCo, Mother Design, Gretel, and Wolff Olins and has been working independently since 2017. For inquiries, collaborations, and or existential musings say hello at [email protected]

Select Clients

  • Airbnb
  • CB2
  • Club Monaco
  • Facebook
  • Google
  • Instagram
  • Johnson & Johnson
  • Sakara
  • State Farm
  • Soko
  • Stone & Strand


SPD Portfolio Review
New York City, 2020

Adherente Conference
Guatemala City, 2019

Live from 99U Conference
New York City, 2017


  • Mother Design
  • RoAndCo
  • Gretel
  • Instagram
  • Sid Lee
  • Wolff Olins